SmartStrand by Mohawk

SmartStrand : In a Class By Itself

Mohawk leads innovation in sustainable flooring with SmartStrand® carpet with DuPont™ Sorona® renewably sourced polymer. In a partnership with DuPont, this carpet exclusively offers fiber made with Bio-PDO™ (the key Sorona® ingredient), which is produced from corn sugar.

By utilizing this new ingredient, 37 percent of Sorona® is being made from renewable resources. This marks the first time that a luxuriously soft carpet offers durability and stain protection, while also making less of an environmental impact.

If you simply selected your carpet based on looks alone, SmartStrand would be an obvious choice. But your home demands a carpet that is tough, resilient, and able to withstand the rigors of household action.

In addition to everything your family will put it through, your carpet must support furniture and furnishings while still maintaining its luxurious appearance.

At Mohawk, we put our SmartStrand through extensive wear-testing because we know your carpet requires the highest level of durability.

Thanks to Triexta, the new standard in carpet fiber, we can offer you just that.

Constant activity often means that spills and other accidents are bound to occur. When these untimely mishaps do take place, “stress” and “panic” are often the first reactions that follow.

That is, until you remember that you did your research and installed SmartStrand carpet throughout the house.

You were attracted to the fact that SmartStrand’s stain-protection is engineered in the actual carpet fiber, thus creating a permanent resistance to food, drink, mud, and any other potential carpet foe.

Now when the unfortunate spill happens, you breathe easy knowing that no trace will be left behind on your beautiful SmartStrand.

Even the Most Fearsome Stains are No Match for SmartStrand

In repeated tests on tough stains like mustard, coffee, and red wine, SmartStrand’s permanent built-in resistance outperformed similar fibers, including premium stain-treated nylon.

The fiber even resists carpet’s most feared enemy — bleach stains remove easily with water and mild detergent Got a stain that happened days ago? It’s still no match for SmartStrand.

We’re so confident in the quality of SmartStrand with DuPont Sorona that we’re willing to back it with industry-leading warranties:

• Lifetime Stain Resistance • Lifetime Anti-Static
• 15-year Soil Resistance
• 15-year Texture Retention
• 15-year Abrasive Wear
• 15-year Fade Resistance

Finally, a carpet that is designed with all of the “oops moments” of life in mind. Time-tested durability, extraordinary softness and easy care.

Whereas nylon and PET polyester carpets must be topically treated with chemicals to provide strain-resistance, SmartStrand features built-in stain protection. SmartStrand with DuPont Sorona fibers are made up of 3GT molecules, a molecule structure that provides permanently engineered-in-stain resistance.

No chemicals means there are no stiff strands or harsh-feeling fibers here- just soft, inviting carpet begging for attention.

With the help of Lomax Styron Technology, Mohawk is proud to be the first manufacturer in residential carpeting to use renewable energy in producing latex backings for all Mohawk SmartStrand and SmartStrand with DuPont Sorona carpet.

Take a look at our video “area floors presents the smartstrand challenge” to see us put smartstrand to the test.

To learn more about SmartStrand click here









About areafloors

We are a wholesale flooring store that has been serving the Portland Metro and surrounding areas for over 40 years. Come in today to experience what Beyond the Surface truly means....

Posted on May 25, 2011, in Carpet Talk and tagged , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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